The GTM Playbook I’d Use to Launch a SaaS Tool Like Taskly

When launching a new SaaS product, most teams obsess over features and forget the real challenge: getting people to care. That’s what a solid go-to-market (GTM) strategy solves.

This blog post walks through a full GTM strategy I’d use for launching a fictional SaaS tool called Taskly – a team productivity and task automation app. I created this project as part of my freelance portfolio to show how I think about launching, positioning, and growing a B2B SaaS product from scratch.

Whether you’re a product marketer, SaaS founder, or growth consultant, this breakdown gives you a practical blueprint you can copy, adapt, and run with.

I used emojis and AI help to structure the article. You will also find PDF templates, ready to adjust. Enjoy!

Table of contents

After you build your GTM strategy, don’t forget to apply these 3 ways to strengthen your product launch strategy.

1. Research First – Know the Market Before You Build

Before writing copy or running ads, you need to understand:

Who your audience is (ICP)
What they’re trying to achieve (JTBD)
What options they already have (competitor research)
Where the gaps are (market insight)

For Taskly, I built user personas based on team leads in fast-paced tech companies, analyzed gaps in competitors like Asana or Trello, and identified a segment craving automation without complexity.

📎 [Download the GTM Research Template]

👉 Deep-dive post

2. Positioning That Hits – Build Your Messaging Framework

Great messaging is the difference between “meh” and “take my money.”

Here’s how I crafted Taskly’s value proposition:

Core benefit: saves time by automating repetitive workflows
Messaging hierarchy: pain > solution > proof > CTA
Differentiator: unlike other tools, Taskly requires zero setup time

📎 Download the SaaS Messaging Builder

👉 Deep-dive post

3. SEO for Long -Term Growth

I designed an SEO strategy with three pillars:

TOFU: productivity tips, async work, remote collaboration
MOFU: task management tool comparisons, ROI of automation
BOFU: “Taskly vs Trello,” use-case landing pages

All mapped to keyword clusters + internal links.

📎 Download SEO Content Calendar Template

👉 Deep-dive post

4. Paid Campaigns That Don’t Waste Budget

SEO takes time. So I planned PPC campaigns on Google and LinkedIn to:

Drive early qualified traffic
Retarget visitors who didn’t convert
A/B test value propositions

The secret? Structure your ad sets by intent, not just demographics.

📎 Download the PPC Launch Checklist

👉 Deep-dive post

5. Product-Led Growth to Drive Activation

PLG isn’t just a buzzword. It’s how you:

Turn free trial users into power users
Trigger the “aha” moment fast
Use in-app guides and nudges to drive action

For Taskly, that meant auto-suggesting workflows based on user behavior.

📎 Download the PLG Tactics Sheet

👉 Deep-dive post

6. Lead Nurturing That Converts

Not everyone signs up right away. That’s why I built:

Segmented email nurture flows
Targeted webinar invites
Case studies based on industry or role

And of course, a lead scoring system to prioritize sales outreach.

📎 [SOON- Download the Lead Nurturing Template]

👉 [Deep-dive post coming soon]

🧩 Wrapping It Up

This GTM strategy for Taskly is more than a thought experiment – it’s a portfolio piece I use to demonstrate how I think, plan, and execute in B2B SaaS marketing.

As I publish the detailed posts for each section, I’ll link them here. In the meantime, you can grab all the templates to build your own strategy.

✨ Want updates? Follow Peak Demand on LinkedIn.