SEO for SaaS isn’t about ranking for high-volume terms. It’s about building visibility over time with content that solves real problems.

If your GTM strategy stops at paid channels, you’re missing:

• Compound traffic growth from content
• Higher intent leads from search
• Long-term authority in your niche

You don’t need 100 blog posts — just the right 15–20 with purpose.

Table of contents

1. Template: Plan your SEO content strategy
2. Build around real problems, not just keywords
3. Create a content cluster strategy
   1. 1. Productivity and async work (TOFU – Top of Funnel)
   2. 2. Task automation and workflow tools (MOFU – Middle of Funnel)
   3. 3. Tool comparisons and use cases (BOFU – Bottom of Funnel)
4. Plan your blog calendar with intent
5. How I built Taskly’s SEO foundation
6. Sidebar: Key takeaways

Template: Plan your SEO content strategy

Skip the blank page. Use the SEO calendar and cluster template I built for Taskly.

📎 [Download the SEO Content Calendar + Keyword Cluster Template (PDF)]
Includes: content cluster planner, topic templates, keyword research template.

Build around real problems, not just keywords

Too many SEO strategies start with tools, not people.

Instead, start by answering:

• What questions does your ICP Google before trying a product like yours?
• What blockers do they face at each stage of their journey?
• Where can your product be a part of the solution?

Use keyword research only after mapping these needs.

Create a content cluster strategy

Organize your SEO content into clusters to guide search engines — and readers.

For Taskly, I used 3 clusters:

1. Productivity and async work (TOFU – Top of Funnel)

• How to manage async teams
• Daily standup alternatives
• Best productivity systems for teams

2. Task automation and workflow tools (MOFU – Middle of Funnel)

• Best Zapier alternatives for task automation
• How to reduce follow-up messages
• Guide: Setting up simple workflows without code

3. Tool comparisons and use cases (BOFU – Bottom of Funnel)

• Taskly vs Asana
• Trello alternatives for fast-moving teams
• How Taskly fits into remote operations

Each post links to others in the same cluster, building authority and engagement.

Plan your blog calendar with intent

A calendar isn’t just for organization — it’s for prioritization.

Here’s how I planned Taskly’s:

• 2 posts per month (1 TOFU, 1 MOFU/BOFU)
• Each post optimized for one primary keyword + internal links
• Align each post with a lead magnet or product CTA

✅ Example: A TOFU post on async standups links to a Taskly template + free trial CTA.

How I built Taskly’s SEO foundation

SEO isn’t about ranking in isolation. For Taskly, I tied each post to a business goal:

• Drive traffic to the free trial
• Educate new visitors on use cases
• Improve product visibility for comparison searches

It’s not about “more content.” It’s about strategic content that earns trust and drives action.

Sidebar: Key takeaways

• Build content around real questions, not just keywords
• Use TOFU, MOFU, BOFU clusters for structure
• Link posts internally to guide readers and boost SEO
• Align blog topics with product CTAs and business goals
• Keep your calendar lean, focused, and tied to outcomes

Want help building your SEO plan—or someone to help you implement it? Drop me a message.