A marketing blog built for doers. Actionable tips every week, and 1:1 help if you need more.

Insights on product marketing, B2B demand generation, and lifecycle marketing to scale your business.
Hi, I’m Ipek, a marketing consultant with a passion for helping B2B SaaS companies thrive.
With over 7 years of experience in product marketing, digital strategy, and lead generation, I’ve worked with businesses to craft tailored strategies that drive growth, engagement, and conversions. My goal is to bridge the gap between products and their target audience.