Straight-talking B2B SaaS marketing
A weekly blog with proven tips—and expert consulting when you need more than content.
About the owner
Hi, I’m Ipek, a marketing consultant with a passion for connecting B2B SaaS products with the right audience.
With over 7 years in product marketing, GTM planning & execution, digital strategy, and lead generation, I help B2B SaaS companies to drive growth, engagement, and conversions
I’ve worked with software products in retail tech, legaltech, cloud infrastructure, and customer service—simplifying complex solutions into clear stories that drive sales.
Read more
I specialize in product positioning, full-funnel digital strategies, and demand generation, combining data-driven insights with deep industry knowledge to unlock the potential of B2B SaaS businesses.: About Peak DemandBy working closely with product owners and sales teams, I develop tailored go-to-market strategies, optimize online presence, and help scale marketing efforts to drive measurable results.
When I’m not crafting strategies, you’ll find me sharing insights on my blog, constantly learning, or testing new growth tactics. My approach is simple: actionable, result-oriented strategies with a personal touch.
Connect with me on LinkedIn
“İpek is someone with great experience in marketing area as well as profound understanding of business solutions. She is creative, and her knowledge is vast and extensive.”
— Recommendation on LinkedIn
Scalable marketing strategies for B2B SaaS products
Actionable insights and quick wins to see results within a week, while focusing on sustainable strategies that are built around your unique product and goals.
Product marketing
Struggling to explain what makes your product different? I help you position it clearly, craft messaging that sticks, and launch with a GTM (go-to-market) plan that drives adoption.
Demand generation
Not getting the right leads? I help you reach the right audience with targeted PPC, smart channel choices, and conversion strategies that actually bring results.
Lifecycle marketing
Losing leads or silent users? I help you engage them at every stage—so more people convert, stick around, and bring in long-term revenue.
Ready to take your marketing to the next level?
Let’s discuss your marketing needs, project outlines and potential hourly rates for consultation. No spamming or newsletters.
Are you a recruiter? Download my CV or contact me on LinkedIn!
Peak Demand 