Go-to-Market Strategy Template for B2B SaaS
This go-to-market strategy template shows how I would plan and structure the launch of a B2B SaaS product, from ICP definition and positioning to channel strategy and early demand generation.
It is designed for SaaS founders, early marketing hires, and teams who want a clear, structured GTM approach grounded in real-world decision making rather than theory.
What this template includes
A structured go-to-market framework for launching a B2B SaaS product.
- Ideal customer profile (ICP) and core use cases
- Positioning and messaging framework
- Channel strategy across SEO, paid, and lifecycle
- Early demand generation priorities
Focused on clear prioritization and measurable GTM outcomes.
Example SaaS product used
This template is demonstrated using Taskly, a fictional task management SaaS.
- Based on real GTM work with similar B2B SaaS products
- Product name and details adapted for confidentiality
- Reflects real-world launch and market entry decisions
The strategy mirrors how I approach actual SaaS GTM projects.
Who this template is useful for
This template is intended for teams preparing to define or refine their go-to-market approach.
- B2B SaaS founders planning a first or revised GTM motion
- Product and growth marketers stepping into ownership roles
- Hiring managers and recruiters assessing strategy capability
Best suited for teams seeking concrete examples rather than abstract frameworks.
View the full go-to-market strategy template
Explore the complete GTM strategy example, including detailed rationale, assumptions, and execution structure.
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