Services

Flexible marketing solutions – Whether you need a boost or a full-scale strategy

Get expert marketing support tailored to your needs – whether it’s a one-time campaign, a product launch, or a full-scale strategy to drive long-term growth. Let’s turn your goals into actionable results.

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Data-driven strategies and strategic execution. For real.

Product marketing

Product positioning & Messaging

GTM planning

Sales enablement

Product launch strategies

Product marketing ensures your product aligns with the market and business goals. It’s about positioning, messaging, and sales enablement. Let’s craft your battle plan.

Here’s how I help businesses market their products effectively:

Work: Product positioning & messaging clarifies your product’s value using market research and audience insights. A clear go-to-market (GTM) plan guides your product launch, while sales enablement equips your team with the right tools and messaging to drive adoption.

Results: This strategy ensures your product stands out, resonates with the right audience, and is backed by a well-prepared sales team. It leads to a seamless launch, generating immediate interest and creating strong brand awareness.

Impact: The impact is an increase in qualified leads, higher conversion rates, and faster ramp-up time for customer acquisition. With a solid GTM strategy, your product attracts the right attention, engages customers early, and sets the stage for long-term growth.

Demand generation

Audience creation & targeting

Multi-channel PPC campaigns

Account-based marketing

CRO optimization

Effective demand generation drives high-quality leads into your sales funnel. With targeted outreach, strategic content, and data-driven campaigns, it builds lasting customer relationships.

Here’s how I help businesses grow with demand generation:

Work: Audience creation & targeting begins with thorough market research to define accurate ideal customer profiles, enabling precise outreach. Multi-channel PPC campaigns engage prospects across platforms, while account-based marketing delivers personalized messaging to high-value accounts. CRO optimization fine-tunes the conversion process, improving lead-to-customer rates.

Results: This approach ensures the right audience receives tailored messaging, driving a steady flow of qualified leads. By optimizing conversion paths, businesses see improved lead-to-customer conversion rates.

Impact: Effective demand generation delivers high-quality leads and a measurable return on marketing investment. It results in predictable growth, increased revenue, and a more efficient acquisition process, fueling sustainable long-term success.

Lifecycle marketing

Product awereness

Acqusition marketing

Lead nurturing & activation

Marketing automations

Lifecycle marketing guides customers at every stage, delivering the right message at the right time. It boosts lead conversion, loyalty, and LTV.

Here’s how I can help businesses create brand awareness and nurture leads:

Work: Lifecycle marketing starts with product awareness campaigns to introduce your brand, followed by acquisition marketing to convert leads through personalized outreach. Lead nurturing & activation maintain ongoing engagement with tailored content and timely follow-ups, ensuring customers progress through the lifecycle.

Results: This strategy boosts engagement, reduces churn, and drives repeat business by fostering stronger customer relationships and a consistent experience.

Impact: A fully engaged audience leads to lasting relationships, ongoing revenue, and brand advocacy. Effective nurturing increases conversion rates and drives long-term product adoption.

Ready to take your marketing to the next level?

Let’s discuss your marketing needs, project outlines and potential hourly rates for consultation. No spamming or newsletters.

Are you a recruiter? Download my CV or contact me on LinkedIn!

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About the owner

Hi, I’m Ipek, a marketing consultant with a passion for connecting B2B SaaS products with the right audience.

With over 7 years in product marketing, digital strategy, and lead generation, I help B2B SaaS companies to drive growth, engagement, and conversions

I’ve worked with software products in retail tech, legaltech, cloud infrastructure, and customer service—simplifying complex solutions into clear stories that drive sales.

I specialize in product positioning, full-funnel digital strategies, and demand generation, combining data-driven insights with deep industry knowledge to unlock the potential of B2B SaaS businesses.

By working closely with product owners and sales teams, I develop tailored go-to-market strategies, optimize online presence, and help scale marketing efforts to drive measurable results.

When I’m not crafting strategies, you’ll find me sharing insights on my blog, constantly learning, or testing new growth tactics. My approach is simple: actionable, result-oriented strategies with a personal touch.

Connect with me on LinkedIn

“İpek is someone with great experience in marketing area as well as profound understanding of business solutions. She is creative, and her knowledge is vast and extensive.”

— Recommendation on LinkedIn