Growth Diagnosis Template for B2B SaaS
This growth diagnosis template shows how to systematically identify why B2B SaaS growth stalls by analyzing demand quality, funnel behavior, and conversion signals before choosing channels or tactics.
It is designed for teams working with an existing product where growth activity exists, but results are inconsistent or unclear.
What this template includes
A structured framework for diagnosing where growth breaks down across the funnel.
- Demand and traffic quality assessment
- Lead quality and ICP alignment analysis
- Funnel drop-off and conversion diagnostics
- Root-cause identification across acquisition, activation, and sales
Focused on decision clarity before execution.
Example SaaS product used
Demonstrated using SignalLoop, a fictional B2B revenue operations SaaS.
- Based on real growth diagnosis and audit work
- Product name and details adapted for confidentiality
- Reflects post-PMF SaaS growth challenges
- Combines quantitative and qualitative signals
Mirrors how I approach growth diagnosis in practice.
Who this template is useful for
Designed for teams diagnosing stalled or inefficient growth.
- B2B SaaS founders facing inconsistent growth
- Growth and product marketers joining existing setups
- Teams unsure whether issues are volume, quality, or conversion
- Hiring managers assessing strategic problem-solving ability
Best suited for teams before scaling execution.
View the full growth diagnosis template
Explore the complete diagnosis framework, including funnel audit logic, research approach, and synthesis of root causes.
Peak Demand 