Growth Marketing Strategy Template for B2B SaaS
This growth marketing strategy template shows how I would diagnose, plan, and improve growth performance for a B2B SaaS product after initial go-to-market.
It is designed for SaaS founders, growth and product marketers, and teams looking to improve acquisition efficiency, activation, and conversion across the full funnel using a structured, data-led approach.
What this template includes
A structured growth marketing framework focused on identifying bottlenecks and scaling what works.
- Growth audit and baseline funnel analysis
- Acquisition channel performance and lead quality assessment
- Activation and conversion optimization priorities
- Experiment design, sequencing, and success criteria
Built to turn growth into a measurable, repeatable system.
Example SaaS product used
Demonstrated using SignalLoop, a fictional B2B revenue operations SaaS.
- Based on real growth and funnel optimization work
- Product name and details adapted for confidentiality
- Reflects real-world acquisition and conversion challenges
- Emphasizes diagnosis before execution
Mirrors how I approach growth strategy in real SaaS environments.
Who this template is useful for
Designed for teams scaling beyond initial traction.
- B2B SaaS founders focused on sustainable growth
- Growth and product marketers owning funnel performance
- Teams facing lead quality or conversion issues
- Hiring managers reviewing growth strategy capability
Best suited for teams optimizing systems, not chasing tactics.
View the full growth marketing strategy template
Explore the complete growth strategy example, including audit logic, prioritization rationale, and execution structure.
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