Paid Acquisition Strategy Template for B2B SaaS
This paid acquisition strategy template shows how I would design and set up paid channels for a B2B SaaS product launching paid acquisition for the first time.
It is designed for founders and marketing teams who want to approach paid ads with a clear strategy, correct account structure, and realistic expectations around budget, performance, and measurement.
What this template includes
A structured framework for setting up paid acquisition correctly from day one.
- Channel selection and role definition (search, review sites)
- Google Ads account and campaign structure
- Keyword research and intent mapping
- Budget allocation and performance benchmarks
Focused on building a scalable and measurable paid foundation.
Example SaaS product used
Demonstrated using Taskly, a fictional task management SaaS.
- Based on real paid acquisition work for similar B2B SaaS products
- Product name and details adapted for confidentiality
- Reflects first-time paid ads setup decisions
- Includes both Google Ads and review site strategies
Mirrors how I approach the initial paid acquisition strategy in practice.
Who this template is useful for
Designed for teams preparing to launch paid acquisition for the first time.
- B2B SaaS founders testing paid as a growth channel
- Early marketing hires owning paid acquisition setup
- Teams moving from organic to paid channels
- Hiring managers reviewing paid strategy capability
Best suited for teams prioritizing efficiency over volume.
View the full paid acquisition strategy template
Explore the complete paid acquisition setup, including channel rationale, account structure, and measurement approach.
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